Peter Houtzagers, the founder of Pulse4all, has been active in the European defibrillator market for many years. He noticed that buying, owning, and maintaining an defibrillator often involves a lot of hassle, especially for individuals and small and medium-sized enterprises (SMEs). Alarmed by the fact that many defibrillators sold are not (or no longer) ready for use, Peter decided to do things differently with reliable, affordable defibrillators in a simple concept without any hassle or worries. And so Pulse4all was born.